Step into the forefront of reform and opening up, learn the new trend of innovation and development -- the new generation of entrepreneurs of Ning Sewing Association visited the backbone sewing enterprises in Guangdong

Guangdong is a pioneer of China's economic reform and a microcosm of economic development, an important gateway for China's opening up to the outside world, an important port for overseas exchanges, a window for commerce and trade, and an important production base and information center for textiles and garments.

Ningbo sewing machinery parts, started in the 1980s, is a major parts production area with an earlier development history, a better foundation and relatively concentrated industry, and is committed to the production of high-quality parts in the sewing machinery industry. In recent years, with the change of time and market, the succession of second-generation entrepreneurs, and the entry of young generations, the association has flooded with more fresh blood. In order to revitalize the Ningbo sewing parts industry, break through the tradition, and provide more new ideas for a new generation of entrepreneurs to break through the transformation and development of manufacturing enterprises. From December 11 to 15, 2023, under the leadership of Lin Bin and Zhang Weibin, vice president of the Association, 34 new generation entrepreneurs of the Association went to Guangdong to visit outstanding characteristic enterprises in the industry. This activity was strongly supported by the Joint Seam Association, and Deputy Secretary-General Xu Dong visited some enterprises.

The new generation successively inspected the characteristic enterprises such as Baichuan Huiying, Huayang Group, Amida, Luxin shoe machine, Xiangxing Needle car, Jin Yuelai, De machine, Dazhu Yueming Laser, Dajie King, Yanuo, Chaocheng, Spark CNC and visited Shenzhen sewing equipment Industry Association. From the inspection of enterprises, it is found that Guangdong Province sewing equipment enterprises have their unique advantages, adhere to high-quality development, there are a large number of hidden champion enterprises, specialized special new and small giant enterprises, some enterprises even in the field of segmentation to do far ahead.

Baichuan is quality-oriented, committed to bringing the most advanced clothing technology from the United States to the world, leading the new technology of sewing equipment; Huayang's service concept is to "reconstruct the agile supply chain on demand", as a sewing machine overall solution operator, to help customers "intelligent production"; Amida focuses on creating an efficient, convenient and environmentally friendly working environment for customers, and promotes the automation and intelligence of industry equipment; Luxing shoe machine in the field of shoe machine initiative research and development, the first variety of characteristic models, research and development, production, sales, service in one, focusing on the field of shoe machine, to achieve "machine replacement"; As the most well-known and large-scale distributor of sewing equipment, Xiangxing Needle Car provides solutions from sewing machinery sales to platform customization, actively empowering the garment industry; With the value-added chain of service as the center, continuous thinking and continuous development of the goal of "a hundred years of strong enterprises"; Jin Yuelai firmly believes that technology research and development is the core driving force for development, focusing on subdivision, doing fine subtraction, the focus of the previous years of machine process functions to reduce the efficient automation of labor; Deshun Machinery has been in the leading position in the industry by doing fine work on the fasteners, independent research and development, broadening the product chain horizontally, improving the production efficiency of enterprises; In the field of laser processing depth mining, active research and development in the field of clothing, auto parts, home, media and other fields of diversified applications, breaking the long-term monopoly of European and American laser equipment;

Jie Wang Technology put forward a unique "sea, land and air" strategy, actively apply the current popular network sales channels, break the conservative psychology of seeking stability, and take the initiative to transform and expand the production of intelligent boilers while the Dajie Wang brand is the head enterprise in the subdivision field such as clothing car oil and deconsolute, and has rich experience in the field of enterprise deepening transformation and upgrading; Yanuo company from the original production of flat sewing sewing and other conventional models, fit customer demands, understand customer pain points, take the initiative to transform the production of special models, in the template machine and underwear equipment industry has a unique brand effect, but also for us to provide a successful model of transformation and upgrading; Chaocheng focuses on the research and development of automatic special machines, taking the differentiated route to improve the added value of products, in addition, it is the first to develop automatic environmental protection shoebox machine, deep mining customer potential needs, aiming to do "strong automaticity, little repeatability" products; Double soft certification enterprise Spark numerical control uphold independent innovation, independent research and development, relying on Shenzhen's strong electronics industry to continuously optimize more convenient and intuitive drawing software, help intelligent clothing manufacturing, end customers applied to dozens of countries.

This new generation has zero contact with the most cutting-edge and advanced concepts, designs, technologies, processes and productivity in the industry. See that Guangdong sewing equipment enterprises are becoming more differentiated, specialized, customized development, deeply fit the client needs, understand the customer pain points, clear their own development of the subdivision, firm faith, sewing equipment to do specialized, fine, do smart. In the interactive communication and learning, I deeply realized that in the changing market economy, in order to make enterprises stand out and develop steadily, "innovation" will always be the decision-making direction of each leader, and "automation", "digitalization" and "intelligence" are the new trend of the development of the industry.

So, how should the new generation of entrepreneurs develop Ningbo parts industry? Xu Dong, deputy Secretary-General of the China Joint Seam Association, put forward the following five suggestions:

1, actively adapt to the market, adapt to the new pattern of industry competition. At present, the development of the industry has entered the deep water area, we should fully grasp the brand advantages of Ningbo parts manufacturing, give full play to the characteristics of the enterprise, and adapt to the characteristics of the industry scale and customization, focus on market segments, focus on varieties and categories, and adhere to high-quality development.

2. Promote digital transformation. Break the extensive development model of the traditional manufacturing industry, on the basis of the original, promote the digital reform of enterprises, make full use of MES systems, robots, automation equipment, etc., promote the new model of enterprise development, promote the cost reduction and efficiency of enterprises, and make enterprises more brand power and competitiveness.

3. Actively seek business opportunities, solve customer pain points, strengthen the stickiness with customers, increase the categories of supply products, and reverse the passive mode of processing in the past.

4. Resource integration and group development. Ningbo manufacturing industry system is perfect, quality and brand strength advantages are obvious. Enterprises should do in-depth segmentation, mutual assistance within the industry, industry information sharing, so that Ningbo manufacturing has become synonymous with high quality.

5. Promote diversified development. Ningbo sewing equipment manufacturing enterprises are mostly parts manufacturing enterprises, and their parts production capacity can not only carry out sewing equipment manufacturing, but also empower other industries, promote the diversified development of enterprises, and improve the ability of enterprises to resist risks.

As the head of the delegation, Lin Bin said that the activity was a complete success, showing the overall style of Ningbo Association to the outside world. Members strictly abide by the organization and discipline requirements put forward by President CAI Xianfeng, so as to be hollow and seek practical advice. The activity further promoted the understanding and contact between enterprises of the two places, and provided a lot of new ideas for our new generation of entrepreneurs. The second-generation enterprise management should understand technology, understand the market, know the economy, have acuity, deeply solve customer pain points, improve customer stickiness, find potential needs, and improve their own characteristic competitiveness; It should be guided by industrial demand to strengthen anti-risk ability; Inherit the spirit of the older generation of entrepreneurs who keep pace with The Times, never say die, bear hardships and dare to innovate. Clear positioning, down-to-earth, long-term perspective, so that the enterprise further take-off development. Next, the association will carry out more themed activities in various forms according to the demands of member enterprises.